Fall Fashion Shoot, OnFemme_LK

Art Direction, Costume, Creative Vision and Planning, Content Creation and Photography.

For this fall campaign I took on the full creative direction from concept to execution. I developed the overall vision boards and curated the aesthetic, scouted the locations, and planned the outfits, and coordinated the props, and color palette to align with the brand’s identity. On shoot day, I directed the models’ poses, handled art direction, and personally shot and edited all the photos. This project reflects my ability to combine strategic visual planning with hands-on creative execution, bringing a cohesive, elevated look to a lifestyle brand.